SensoryTest Experiments
A/B/N experiment framework with statistical analysis and simulation-validated hypotheses
DEMO DATANew Experiment
12
Total Experiments
7 completed
3
Currently Running
Collecting data
84.2%
Avg Significance
Above 80% threshold
+3.8%
Avg Conversion Lift
Across winners
Experiments
3 totalCheckout Button Copy
Changing 'Buy Now' to 'Complete Purchase' will increase conversions by reducing cognitive friction
Created
02-20-2026
Started
02-20-2026
Significance
98.5%
Sim Validated
Passed
Statistical Winner Detected
Variant A — Complete Purchase outperformed with 98.5% confidence
Variant Performance
Conversion rates, revenue per user, and traffic distribution
Variant
Visitors
Conversions
Conv. Rate
Rev/User
Lift
Control — Buy Now
50% traffic
1,250
234
18.72%
$42.30
baseline
Variant A — Complete Purchase
50% traffic
1,230
287
23.33%
$44.80
+24.6%
Conversion Rate Comparison
18.72%
23.33%